Fox has released a brand newDeadpool 2poster in honor of the Easter holiday this weekend. Even ifDeadpool 2can’t quite match the level of awesome that the first movie did, at least we’ve been treated to anothervery fun marketing campaign. That was one of the trademarks of the first movie and Fox has kept that up this time around as well. The trend continues with this very fun Easter poster, which features Wade Wilson and a very big egg.
This particularDeadpool 2poster couldn’t have been timed better. Not only is Easter this weekend, but Steven Spielberg’sReady Player Onealso just arrived in theaters and the team behind this movie’s marketing surely had that in mind when crafting this poster, which features Deadpool leaned up against a hay bail, with a giant, gold Easter egg on his knee. This no doubt works doubly as a reference to the holiday at hand and themassive Easter egg huntat the center ofReady Player One. Well played, Deadpool.
It’s little touches like this that have helped to put the marketing for bothDeadpoolmovies a cut above the rest. Granted, not all movies have a character like Wade Wilson to work with. Nor do they have someone as perfectly suited for a role as Ryan Reynolds is for Deadpool, who also just so happens to be very charismatic. But still,keeping fans involvedand having fun along the way with the advertising forDeadpool 2, as opposed to just feeling like the studio is just beating us down and trying desperately to make the masses aware of a movie, is something pretty unique to this franchise. If it were easier to emulate, more people would likely do it.
The marketing for the first moviepaid off in a very big way.Deadpoolwound up shattering records on its opening weekend in February of 2016, ultimately going on to gross $783 million worldwide. All without the help of a release in China, which is truly impressive. It certainly doesn’t hurt that the movie was a real crowd-pleaser, currently boasting an 83 percent approval rating on Rotten Tomatoes from critics, with a 90 percent audience rating. But canDeadpool 2recapture that same magic?
In terms offan reaction, things are looking good. Recently, Fox held some test screenings ofDeadpool 2after doing some reshoots. The studio showed several cuts of the movie, with one particular cut testing through the roof, even higher than the originalDeadpool. It’s early, but it looks like they may have pulled it off. As for the box office? Currently,Deadpool 2is tracking for a $100 million opening weekend, which is stellar, but will fall short of its predecessor. However, if the reviews are really positive, that number could go way up, come the timeDeadpool 2arrives in theaters on May 18. Be sure to check out the newDeadpool 2poster from20th Century Foxfor yourself below.
