Paramount Pictures and Hasbro, Inc. announced a groundbreaking deal today to collaborate on feature films for five of Hasbro’s iconic properties. Under the agreement, Paramount and Allspark Pictures, Hasbro’s film label, will establish a cross-property interconnected onscreen universe, featuring the deep stories and great characters from Hasbro brandsG.I. Joe,Micronauts,Visionaries,M.A.S.K.(Mobile Armored Strike Kommand) andRom. Here’s what Brad Grey, Chairman and CEO ofParamount Pictures, had to say in a statement.
“Paramount and Hasbro have had a longstanding relationship and we’re proud of the success we’ve enjoyed on theTransformersandG.I. JOE, franchises.We’re excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds.”
Allspark Pictures, Hasbro’s film label, will produce the films andBrian Goldner(Chairman, President and CEO, Hasbro), Stephen Davis (Executive Vice President and Chief Content Officer, Hasbro), and Josh Feldman (Head of Film Development, Hasbro) have worked closely with Paramount in shaping the interconnected universe for the properties. To develop the creative roadmap forG.I. Joe,Micronauts,Visionaries,M.A.S.K.(Mobile Armored Strike Kommand) andRom, Hasbro and Paramount will assemble awriter’s roomwhich will include some of the most notable creative talent in Hollywood. Here’s whatBrian Goldnerhad to say in a statement.
“Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this Universe creates a framework for how they will become interconnected. Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties.”
Rob Carlson of WME represented Hasbro in this deal. The Paramount and Hasbro partnership is responsible for the worldwide blockbuster success of theTransformersfranchise, which has earned $3.8 billion to-date, and whose films, directed byMichael Bay, are amongst the highest grossing movies of all time; and theG.I. Joefranchise, which have earned more than $675 million worldwide. What do you think about this Hasbro shared universe?
