While promotingAvengers: Infinity War, many Marvel stars includingRobert Downey Jr., Chris Pratt, and Chadwick Boseman reenacted the Brady Bunch opening onThe Tonight Show Starring Jimmy Fallon. However, to fans' delight, they changed the lyrics and the content to instead tell the story of “The Marvel Bunch.”
Considering thatAvengers: Infinity Waris one of Disney’s most expensive projects to date, it makes sense thatDisneyandMarvelare pulling out all of their big guns this week to promote what may be their most successful release yet. New TV Spots of the latestAvengersmovie seem to come out every couple hours, and social media sites are regularly filled with promotional material for the movie, including new posters and interviews with the stars.
In addition to social media and trailers, Marvel has pushed to promote their latest release through late night talk shows. The Disney-ownedJimmy Kimmel Live!featured multipleInfinity Warstars each night this week, in addition to a number ofInfinity Warstars appearing as guests on numerous other late night shows, talking about the movie and even doing fun sketches and games with them.
One of the most hilarious sketches on the late night shows was the “Marvel Bunch” song fromThe Tonight Show Starring Jimmy Fallon. TheBrady Bunch-parody featured Robert Downey Jr., Scarlett Johansson, Chris Hemsworth, Chris Evans, Chris Pratt, Anthony Mackie, Benedict Cumberbatch, Chadwick Boseman, and Tom Hiddleston, all singing the familiar TV theme song, but with a new Marvel twist.
The video is currently making its rounds across social media, successfully attracting the attention of Marvel fans, and thus keepingAvengers: Infinity Waron people’s minds. All in all, it is one of the funniest musical parodies Jimmy Fallon’s show has put out recently.
This isn’t the first timeThe Tonight Show Starring Jimmy Fallonproduced amusical mash-up featuring major stars. For the release ofStar Wars: The Force Awakens, Fallon’s show featured the movie’s stars coming together to sing a hilarious, Star Wars-centric musical number. In addition, last year, Fallon’s show created a musical rendition of “All Star” by Smash Mouth made completely fromStar Warsclips.
WhileThe Tonight Show Starring Jimmy Fallonis usually hit-or-miss with audiences, musical numbers and sketches like “The Marvel Bunch” keep people entertained. This was certainly ahilarious mash-up, and even more hilarious considering the number of Marvel stars that agreed to be part of it.
All in all, the promotional work forAvengers: Infinity Warhas been absolutely remarkable. Whether it’s moments like this from The Tonight Show, or the free tickets that were hidden by posters in Australia,Avengers: Infinity War’s marketing scheme has become one of the most notable in movie history. It would seem that all of Marvel’s hard work will be paying off, asInfinity Waris anticipated to have around a half-million opening weekend, which would put its opening weekend up with other record-smashing movies likeStar Wars: The Force AwakensandThe Fate of the Furious.
