Last week, we reported that 20th Century Fox has big plans for the highly-anticipatedDeadpoolduringSuper Bowl 50this weekend. The studio will likely air a newSuper Bowl TV spotfor their superhero adventure, with starRyan Reynoldsappearing at various events surrounding the big game. As it turns out, the actor is also featured in another newSuper Bowlad forHyundai, and although it has nothing to do withDeadpool, it’s still quite entertaining.
The ad features two women driving a new Hyundai Elantra, when they enter what’s known as “Ryanville, Population: Yes.” As these ladies soon discover, this entire town is populated with different versions ofRyan Reynolds. TheseRyan Reynoldsclones are seen riding a bicycle, getting a speeding ticket, working on a construction crew and even playing a game of football. The ad shows how this new car has “Auto Emergency Braking,” which will stop the car by itself, even if the driver is “distracted.”
As forDeadpool, 20th Century Fox hasn’t confirmed yet that the studio will be debuting a new TV spot during the big game, but it seems likely since the movie debuts just a few days after the game, on February 12. For those who will be in the San Francisco area during the big game, 20th Century Fox has lined up a number of different promotional events as well. Star Ryan Reynolds will be running a food truck and handing out the Merc’s favorite food, chimichangas on Friday night, and on Saturday night, the studio will take over a local bar near the stadium, which will be renamed Sister Margaret’s Bar after the watering hole in the movie. The studio will also hold the official press junket at the bar, whereRyan Reynoldsand his co-starT.J. Millerare expected to serve drinks and play darts with the journalists. 20th Century Fox will also take over Snapchat on Sunday to promote the movie.
Based uponMarvel Comics' most unconventional anti-hero,Deadpooltells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter egoDeadpool. Armed with his new abilities and a dark, twisted sense of humor,Deadpoolhunts down the man who nearly destroyed his life.
Deadpoolwill go up against Warner Bros. romantic comedyHow to Be Singleand Paramount’scomedysequelZoolander 2. Box office analysts started tracking the superhero adventure last week, with some even claiming that it could hit north of $60 million in its opening frame.Zoolander 2is tracking at around $20 million for its debut. If these projections are accurate, the R-ratedDeadpoolwill have a higher opening weekend than both the originalX-MenandX-Men: First Class. While we wait for more onDeadpool, take a look atRyan Reynolds' newSuper BowlTV spot for Hyundai, and stay tuned for more onDeadpool.
