Rambo is getting the ultimate medal of service. For 37 years he has been an icon of pop culture and cinema and on Wednesday, September 18th, John Rambo will be celebrated through a series of promotions, ceremonies and special events that recognize Rambo Day.

Since its debut nearly four decades ago, theRamboseries starring Sylvester Stallone has become one of the most iconic action-movie franchises of all time. An ex-Green Beret haunted by memories of Vietnam, the legendary fighting machine known as Rambo has freed POWs, rescued his commanding officer from the Soviets, and liberated missionaries in Myanmar. The Rambo character has endured as one of the greatest reluctant heroes of cinema giving a face to countless veterans affected by PTSD. On September 20th, Lionsgate and Millennium Films will release RAMBO: LAST BLOOD, marking the last chapter of the legendary series, as John Rambo must confront his past and unearth his ruthless combat skills for one final mission - for his family.

The City of Los Angeles will proclaim September 18th Rambo Day in LA

“The World’s Greatest Rambo Fan” Challenge will award prizes and declare “The World’s Greatest Rambo Fan” based on short videos of fans doing their best Rambo impressions. Fans from around the world are encouraged to enter to win using the #RamboDay.

The City of Bowie, Arizona, hometown of John Rambo, is proclaiming September 18 Rambo Day

Bowie, Arizona gained worldwide attention when it was revealed inRambo: First Blood Part IIthat Bowie was Rambo’s home. “As we work to increase Bowie’s economic footprint, this national exposure as John Rambo’s hometown is priceless to us,” says Nancy-Jean Welker of the Bowie Chamber of Commerce. “We are deeply grateful for and proud of this distinction!”

Alamo Drafthouse’sRamboMovie Marathon

Alamo Drafthouse theaters will celebrate Rambo Day with aRAMBO Movie Marathon, which is taking place at Alamo Drafthouse locations during opening weekend. For more information on the movie marathons in your area, visitAlamo Drafthouse. For any fan who purchases a ticket to the Rambo Marathon on September 18, $1 will be donated to organizations to support Veterans and active duty members of the military.

Rambo Day will wind down with a New York Fan Extravaganza

Sylvester Stallone, the rest of the cast and filmmakers will join fans at the AMC in Lincoln Square as they screenRambo: Last Blood. Local promotional ticket giveaways will be distributed on Q104.3 and flyaway contests will be held in Chicago and Baltimore for Rambo’s biggest fans to join Sylvester Stallone at the fan event in NYC.